RAOUL

Despite all the hard work, research, fights, quarrels and sleepless nights, me representing Leo Burnett and five other advertising agencies lost out to Ogilvy. Our pitch to RAOUL CEO Douglas Benjamin did not impact as Ogilvy did.

While upset, my team and I truely lived up the philisophy of Leo Burnett and we are proud of it. I truely agree with the fact that too many clients are concerned only with ra-ra and missed out the fundamentals of their brand. What to do?

Nonetheless, let me show you our proposal for our pitch. All rights reserved!


This was the only idea they liked... i cannot be bothered to upload... too long...ask me for it!